09.12.11 Success with a focused exhibition strategy

AHP Merkle presents itself at the 2011 Fakuma and Euromold exhibitions.

After the exhibitions in 2011, AHP Merkle gives a positive summary. The focused exhibition strategy with emphasis on Fakuma and Euromold provides an ideal setting for the industrial company from Gottenheim in the Southwest of Germany to present its products and approach its target group. 

As the international industry event, the Euromold in Frankfurt presents the entire process chain "from design through prototyping to series production" for tools and mould making, design and product development. The internationality and the concentration of the exhibition on the automotive and mechanical engineering sectors allow AHP Merkle to accurately serve customer inquiries. The renewed brand collaboration with CADENAS was for both companies a win-win situation. With the » eCatalog Solutions von CADENAS, AHP Merkle offers its customers significant added value in terms of product information, starting from the user guidance with the help of a product assistant through the provisioning of CAD drawings to the automatic generation of 3D PDF data sheets. With the eCatalog from AHP Merkle, CADENAS has a strong reference to demonstrate the possibilities. "CADENAS with its superb applications and AHP Merkle with its high-quality products fit together perfectly", explains Managing Director Christen Merkle. 

As in previous years, Fakuma was one of the most important exhibitions for AHP Merkle. The expectations were again far exceeded in 2011: From the very first to last exhibition day the company's booth drew crowds of visitors. On the five exhibition days, numerous sales talks were held. But it is not only the quantity that matters. "Especially the high quality of the talks at the booth underlines once again the familiar character of the exhibition," according to Christen Merkle. "In addition to the many German visitors, we were again able to welcome many existing and potential customers from Europe and overseas this year".


The new exhibition design introduced in 2010 was perceived very positively and praised by all visitors. The design, inspired by the architecture of the company building in Gottenheim, is neatly arranged and appealing despite its size. Moreover, it can easily be adapted to different booth types and sizes. At Fakuma, for example, it was a corner booth, at Euromold an island booth. The visitors agreed: "The best stand of the exhibition".

This year's absence at the Hanover Fair certainly had no negative impact – quite the contrary. "Customers understood the decision very well," according to Christenn Merkle. Conclusion of the new exhibition strategy: both exhibitions were a resounding success. The company intends to continue this strategy in 2012. Already at the beginning of next year, from 17 to 19 January, AHP Merkle will be exhibiting at the » 2012 Euroguss in Nuremberg. As in previous years, the company is looking forward to welcoming its guests in Hall 7A, Booth 7A-606.

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